André Lang-Herfurth

André Lang-Herfurth

Director Marketing & Sales at SEA ME

After learning of Cradle-to-Cradle in 2002, André took a career path in large and mid-sized corporations proclaiming their commitment to sustainability. He has gathered almost two decades of professional experience in supporting organizations in optimizing marketing and operations, amongst which he defined the global packaging development process for “Philips” B2C products. The key environmental and financial improvements were generated by developing packaging before products themselves. 

When Lars Buck founded and prepared launch of SEA ME, André dropped his career as Vice President Marketing & Communications in order to commit to finally building circular solutions for a zero-waste future rather than continuing to optimize the status quo.