Jan Störkel is co-founder of circolution, who is building the new scalable pool system of reusable food packaging – starting in Germany. His previous working experience as a visual designer was focusing on innovative events and supporting sustainable companies crafting their stories. In circolution he found the perfect fit and besides developing the brand, he is now building up the industry partnerships. Because only together we can make this happen.
Their approach is similar to the existing reuse systems of water and beer, but they want to have sliced cheese, yoghurt or coffee in a reusable packaging. One system principle is “open access”, which means that every company regardless of its size will be able to participate. Also the system will be built upon existing standards to scale fast to all food segments and retail channels. Circolution provides the reuse solution to accelerate towards a world without packaging waste.
More info at circolution.com