Tim van der Loo & Sandra Nielsen
Founders A New Kind of Blue
A New Kind of Blue is a Berlin based design studio looking for locally embedded solutions to global problems with the starting point in circular economy. A New Kind of Blue is founded by material and product designer Tim van der Loo and Techno-Anthropologist Sandra Nicoline Nielsen. Together they strive towards rethinking the notion and aesthetics of recycled materials and creating truly circular product life cycles.
With the project New Blue the design studio A New Kind of Blue has received significant acknowledgement. In 2020 the project was awarded with the German Federal Ecodesign Award in the category of young talent. It has moreover been mentioned in various trend reports like WGSN, Noroo and Heimtextil and published on the news platforms DW, Creative City Berlin and Tagesspiegel. In July 2021, the project was exhibited in the All Good(s) programme from the Embassy of the Netherlands in Berlin at Martin Gropius Bau in the scope of the royal visit of the King and Queen of the Netherlands. The project New Blue is supported by Re-FREAM, part of ST-ARTS, the European Commission’s Horizon 2020 research and innovation programme, 2021.